Carolina Herrera launches an innovative and explosive new masculine perfume: Eau de Toilette Bad Boy. A powerful and sophisticated scent for unique and irreverent men who dare to embrace all of the facets of contemporary manhood.

Bad Boy celebrates new masculinity: multifaceted and surprising. Men are pure duality: strong and sensitive; powerful and empathetic; heroic and vulnerable. Bad Boy is a tribute to empowered men who dare to follow their own path and who are not afraid to express and share their feelings.

“I have been thinking about this project for a while: I wanted to design a fragrance that would capture new masculinity. The idea was to craft an exquisite perfume, based on a groundbreaking formula, built around contrast and rich ingredients. It had to be contained in an impressive flacon which would feature an iconic symbol. The image had to be not only creative but also committed”, says Carolina Herrera de Baez, creative director of fragrances at Carolina Herrera. The creation’s spirit is conveyed in the famous tagline It’s so good to be bad.

This Eau de Toilette aims for excellence: surprising, elegant, powerful and sexy. Those are the codes of a fragrance built around opposites. The obscurity of Tonka Bean, Cacao and Ambar Wood contrasts with the luminosity of Sage, Black and White Pepper and Bergamot. This energizing duality is empowering and reflects the unique and complex personality of a Bad Boy.

Bad Boy is an ode to rebellious men who fight for their principles and who like to be faithful to their own identity. Bad Boys are confident: their self-esteem arises from their determined and bold personality.

A FRAGRANCE THAT EMBODIES REBELLIOUSNESS

Eau de Toilette Bad Boy, created by perfumers Quentin Bisch and Louise Turner, is a fragrance in which opposites attract and hurl together: the luminosity of Sage, Black and White Pepper and Bergamot intertwines with the sensual darkness of Tonka Bean, Cacao and Ambar Wood.

At the top notes of this Oriental Aromatic, the spicy freshness of Red and White Pepper is merged with the citric vibrancy of Italian Green Bergamot.

This magnetic and elegant union shows its true power at the heart of the fragrance, where the Cedarwood is heightened by the bright nuances of Sage.

The secret of the Bad Boy aroma lies at its bottom notes, where Tonka Beans and Absolut of Cocoa blend, creating a revolutionary fragrance. The result is an artisanal masculine scent with a striking gourmand sensual float. This rebel duo of scents shows its most wild and intimate side: “To uncover their secret nuances, these accords have been added roasted. They are also a homage to Eau de Parfum Good Girl, which also includes roasted Tonka Beans and Cocoa”, explains Herrera de Báez.

The seductive aroma of Bad Boy is collected in an extremely distinctive flacon. Shaped as a lightning – symbol of heroism and strength in several cultures such as Greek, Nordic or Indian–, this unique piece becomes a true object of desire. The conception and fabrication of this lightning have been a real technical challenge. Its audacious and striking aesthetics combines all of the Bad Boy characteristics. The bottle is wrapped in an elegant midnight blue color, evoking the famous Good Girl’s stiletto.

The lightning is an allegory of the Bad Boy personality. Unpredictable, unusual, seductive, captivating and unique; there are not two identical lightnings.

Bad Boy seduces and captivates with the speed and precision of a lightning.